If you are a website owner and you are worried that your website is getting low on traffic, then you should start learning the different strategies on how to get traffic to your website. You spend a lot of money on the website a few years back, and now its slowly losing visitors to its competitions. Well, there could be many reasons for this. Maybe people cannot find your website when they need it, or if they do, they do not find what they want, or maybe the design of the website is to blame, let us take a look at some of the factors that can be considered on how to get traffic on your website.

Can Search Engines Find Your Website

In order to get traffic on your website, you need to make sure that people searching for your website are able to find it. Majority of the internet users use search engines to search for websites related to their queries. So make sure your website has a high rank in search engine listings. To ensure that, make sure to consider the following points to get traffic that you expect.

Name and Description

The website should have a relevant name and description to match the content of the website, so as to give a clear idea of the content the users would come across when they visit the site.

Keywords and Tags

Make sure you choose the right keywords that capture well targeted audience. The keywords should not be too many or too less, having too many keywords can result in disqualification from search listings whereas having too less can make you lose traffic. Also, assign proper tags to your pages to get them indexed properly.

 

Images and Page Structure

The images, text, and other content of the page should be laid out in a justified manner, and not crammed into one location. Also, do not litter the page with images unless the type of page calls for it. Avoid using old methods such as framing since it hinders the search engine’s capability of finding your page.

Are there Links?

Make sure to include links coming from and going out your page to other high ranked pages since it will add to increasing your search engine ranking.

Do Users Find It Good

It is also important that the users should find your website good and useful, there are some factors to consider when judging the website from a viewers perspective.

How Does It Look

The website should look appealing and should not cause discomfort to the viewer. Avoid choosing color schemes and backgrounds that make the text hard to read out or give a over-vivid effect.

Is It Useful

When a user comes to a website, he or she expects to find material that is relevant to his or her need. So make sure to provide users with the content that they expect to find on your page when they visit it.

Is It Updated

Users expect your website to be updated and containing latest information available. The smell of stale information and data is sure to drive your viewers away to fresher sources.

So make sure to consider all the above factors when analyzing your website, and see which factor is becoming a hindrance to your path when getting traffic to your website.